Content refresh checklist

Use this list when you update an existing page.

1. Check rankings for the page's keywords (note the current positions).
2. Search the main keyword and compare with today's top results.
3. Update facts, prices, steps and screenshots.
4. Add missing sections for new questions. The question finder helps.
5. Improve the intro so it answers faster.
6. Check headings with the heading structure checker.
7. Add internal links from newer related posts.
8. Refresh title and meta description if click rates are low.
9. Check images: compression, alt text.
10. Run the website SEO audit on the page.
11. Track the keywords for the next few weeks.

Which pages to refresh first

• Pages ranking in positions 5–20 for valuable keywords.
• Pages with falling traffic over the last few months.
• Pages with outdated facts or prices.
• Your highest-converting pages, to protect them.

How often

Review your top pages every quarter, and every other page at least once a year.

Record the refresh

Note the date and what changed in your content log, and add a short "updated" note on the page when the changes are significant for readers.

Measure

Compare positions and visits for the page's keywords four to six weeks after the refresh with the four to six weeks before.