Digital PR means creating something newsworthy and telling journalists and bloggers about it.
What works
- Original data: a survey of your customers, prices across cities, seasonal trends from your own service records.
- Useful tools and calculators.
- Expert comment on news in your industry.
- Local stories about your team or community work.
How to pitch
- Find writers who cover your topic.
- Send a short email with the key finding in the first line.
- Offer data, images and quotes ready to use.
Turning your data into stories
Businesses often sit on interesting data: the most common faults by season, average service times by area, how water quality varies across a city. Anonymise it, summarise it and present it with a clear headline and a simple chart.
Timing
Tie stories to moments when journalists need them: the start of summer for AC stories, monsoon for water quality, the new financial year for business costs.
Make it easy to cover
Provide a short summary, key numbers, a chart, a quote from a named expert and contact details. Journalists are busy; ready-to-use material gets used.
Where the links go
Publish the full findings on your site and link to it in every pitch. That page earns the links and can be linked internally to your services.
Measure
New referring domains, brand mentions and visitors from coverage. One good story can bring links for years.
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