How to write a blog post that ranks

1. Pick a keyword you can win

Use keyword research to find a specific topic with real demand and manageable difficulty.

2. Study the top results

What format do they use? What do they cover? What is missing? The SERP checker lists them.

3. Outline

Start with the answer, then sections for each sub-question. An AI writer can suggest a starting structure if your site offers one, but always adjust it to what the top results cover.

4. Write for people

Short paragraphs, clear headings, examples, your own experience.

5. On-page basics

Title, meta description, one H1, alt text, internal links, a clean URL.

6. Publish and promote

Link to it from related pages, share it, and add the keyword to rank tracking.

A worked example

Keyword: "how often change ro filter". Top results are guides with a schedule and costs. The outline:

1. Short answer with the schedule.
2. Why filters need changing.
3. Filter-by-filter schedule.
4. Signs a filter is worn out.
5. What a change costs.
6. FAQ.
7. Book a filter change.

The post links to the purifier products and the AMC plans page, and is linked from both.

Write a strong introduction

In two or three sentences, confirm what the reader will learn and give the short answer. Skip long stories before the point.

Before publishing

Read it on a phone. Check headings, images, links and the title as it will appear in search with the Google search preview.

7. Improve

After a month or two, check rankings and update the post to answer what is still missing.