The title tag is the clickable headline in search results and a strong ranking signal.
Rules of thumb
- Unique on every page.
- Main keyword first, or near the start.
- About 50–60 characters, so it is not cut off.
- Brand at the end, separated by a dash or bar.
- Specific and honest: promise what the page delivers.
Good and weak examples
- Weak: "Home"
- Better: "RO Water Purifiers with Free Installation | Pepplo Demo Store"
Formulas that work
- Keyword | Benefit | Brand: "RO Water Purifiers | Free Installation | Pepplo Demo Store".
- Question: "How Often Should You Change an RO Filter?"
- Number: "15 SEO Terms Every Beginner Should Know".
- Location: "AC Service in Indore | Same-Day Visits".
Things to avoid
- The same title on many pages.
- Stuffing several keywords with commas.
- ALL CAPITALS.
- Promises the page does not keep. People will leave and not come back.
When search engines rewrite titles
If your title is too long, stuffed or does not match the page, search engines may show different text. Clear, accurate titles are kept more often.
Test and improve
If a page ranks well but gets few clicks, try a more specific or more appealing title and compare the click rate after a few weeks.
Check yours
The title tag checker shows length and how it looks, and the Google search preview shows the title and description as a result. A site audit lists every missing, duplicate or badly sized title across your site.
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