Every keyword has an intent. Get it wrong and even a great page will not rank.
- Informational: "what is an ro membrane". Write a guide or explainer.
- Commercial: "best ro purifier for home". Write a comparison or buying guide.
- Transactional: "ro purifier price", "buy ro purifier". Use a product or category page.
- Navigational: "pepplo web technologies contact". Make sure your own page is the obvious result.
Check before you write
Look at what currently ranks. The SERP checker shows the top results. If they are all product pages, a blog post will not break in.
Mixed intent
Some keywords show both guides and product pages. A product page with a strong buying-guide section, or a guide that links clearly to products, can win both.
Matching calls to action to intent
- Informational pages: offer the next step gently: a related guide, a checklist, a newsletter, or "see our service".
- Commercial pages: compare honestly and make it easy to view the products you recommend.
- Transactional pages: clear prices, availability, delivery and a prominent buy or book button.
- Navigational searches: make sure your contact, sign-in and key pages are easy to find from search.
When a page has the wrong intent
If a page is not ranking and the top results serve a different intent, you have two choices: change the page to match, or target a different keyword that fits the page. Rewriting the same page harder rarely works.
Intent labels in research
Our keyword research tools add a likely intent to every keyword. Use it to group keywords quickly, then confirm by looking at the actual results for the most important ones.
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