Keyword research tells you what people type into search engines, so you can create pages that answer them.
Step 1: list your seed topics
Write down the products, services and problems you deal with, in your customers' words. "water purifier", "ac service", "ro filter".
Step 2: expand each seed
Put each seed into the keyword generator. It collects suggestions from several search boxes, so you see real phrases people type.
Step 3: check volume and difficulty
Use the search volume checker for demand and the keyword difficulty checker to see how hard each is.
Step 4: group by intent
Group keywords that one page could answer together. Questions go to guides and FAQs; "price" and "buy" keywords go to product or service pages.
A worked example
A purifier shop starts with the seed "water purifier". The keyword generator returns phrases like "water purifier for home", "water purifier price", "water purifier service" and "water purifier for borewell water". The shop groups them:
- Buying: price, for home, under 10000 → category page.
- Service: service, repair, amc → service and AMC pages.
- Questions: borewell water, tds level, filter change → guides.
Each group gets one page, and the main keyword of each page is added to rank tracking.
Mistakes to avoid
- Choosing only the biggest keywords. They are usually the hardest and the least specific.
- Ignoring intent. A keyword with high volume is useless if the page cannot answer it.
- Creating a separate page for every tiny variation. One strong page beats five thin ones.
- Never revisiting the list. New questions and products appear all the time.
Step 5: assign a page to each group
Use an existing page where it fits; plan a new one where it does not. Track the main keyword of each group in a project.
Repeat every few months: search behaviour changes and new questions appear.
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