Meta descriptions are not a direct ranking factor. They still matter because they are often shown under your title, and a good one earns more clicks.
Write a good one
- 120–160 characters.
- Summarise what the page offers and why it is useful.
- Include the main keyword naturally: search engines often bold matching words.
- End with a reason to click: a benefit, a price, an offer.
Why search engines sometimes rewrite it
If your description does not match the search, they pick text from the page instead. Clear, relevant descriptions are kept more often.
Examples
- Product: "7-stage RO + UV purifier with 8 litre storage and TDS control. Free installation and 1-year warranty. Compare prices and order online."
- Guide: "Learn how often to change RO filters and membranes by water quality, the signs a filter is worn out, and what a change costs."
- Service: "AC service in Indore with same-day visits, gas top-up and a 30-day service warranty. See prices and book online."
Duplicates
Many sites use one description for every page. That is worse than leaving them empty, because every result looks the same. A site audit lists duplicate descriptions so you can fix them.
For large sites
Write descriptions by hand for important pages, and generate them from the content for long lists of similar pages, for example from a product's name, main feature and price.
Check them
The meta description checker checks one page; a site audit lists every missing, short, long or duplicate description across the site.
0 comments