A good URL tells people and search engines what the page is about before they click.
Best practices
- Short and readable:
/purifiers/ro-7-stagebeats/index.php?id=4821&cat=7. - Words separated by hyphens, not underscores or spaces.
- Lowercase only.
- Include the main keyword without stuffing.
- Stable: do not change URLs without a 301 redirect.
- Avoid dates in evergreen content addresses.
Check URLs
The SEO-friendly URL checker checks length, characters and parameters. Use the slug generator to turn a title into a clean address.
Folder structure
Group related pages in folders that make sense: /purifiers/ro-7-stage, /blog/how-often-change-ro-filter, /kb/rank-tracking/add-keywords-to-track. Readers understand where they are, and you can analyse sections separately.
Parameters
Parameters such as ?sort=price or ?utm_source=newsletter create extra addresses for the same content. Use canonical tags to point to the clean address, and avoid linking internally to parameter versions.
Length
Short is better, but do not cut words that make the address clear. /ac-service-checklist is better than both /acsc and /the-complete-ac-service-checklist-you-need-before-summer-2026.
Consistency
Pick a style for trailing slashes and stick to it. Redirect the other style to it, so each page has one address.
Changing URLs
If you must change an address, redirect the old one with a 301 and update internal links, the sitemap and canonical tags.
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