Using AI to write content: what works and what does not

AI writing tools can save hours, but published content still needs a human who knows the subject.

Where AI helps

• Outlines and first drafts.
• Title and meta description ideas.
• Rewriting awkward paragraphs.
• Summaries and FAQ answers from your own notes.

Where it falls short

• First-hand experience, photos and real results.
• Up-to-date facts and prices.
• Local knowledge and your business details.
• Accuracy: it can state wrong facts confidently.

Checking AI drafts

• Verify every fact, number and claim against a reliable source.
• Remove generic filler sentences.
• Add your own examples, photos and data.
• Make sure the advice matches how your business actually works.
• Read it aloud: AI text often sounds flat.

Be careful with

• Medical, legal and financial advice.
• Product specifications and prices.
• Local details, such as addresses and service areas.

Scale responsibly

Publishing hundreds of thin AI pages is a quick way to create low-quality content that does not rank and can harm the rest of the site. Use AI to help you produce fewer, better pages faster.

A good workflow

1. Research the topic and keywords yourself.
2. Ask the AI writer for an outline or draft.
3. Edit heavily: add your experience, check every fact, cut padding.
4. Publish under a named author.

Search engines care whether content is helpful, not whether a tool helped write it.