Using autocomplete for keyword ideas

When you type in a search box, it suggests popular completions. These suggestions come from real searches, which makes them a great source of keyword ideas.

Why autocomplete is useful

  • Suggestions reflect current demand.
  • They show the words people actually use, including local phrasing.
  • Different sites suggest different things: a video site suggests how-to searches, a shopping site suggests product searches.

How to collect them quickly

The keyword suggestions tool collects suggestions from several search boxes at once, and the keyword generator adds letters and question words to your seed to go deeper.

Go deeper with letters and questions

Suggestions change as you type more. Adding a letter after your seed ("water purifier a", "water purifier b"…) or a question word ("how water purifier", "why water purifier") reveals far more phrases. The keyword generator does this automatically and removes duplicates.

Local and language differences

Suggestions depend on country and language. Choose the right country when researching, and try the phrases your customers use in their own language or mix of languages.

Clean the list

Autocomplete includes brand names, misspellings and unrelated meanings. Remove them before planning pages. The remove duplicate lines and sort lines tools help tidy big lists.

Watch for new trends

Run the same seed every few months. New suggestions show new products, problems and questions before they appear in most keyword databases.

What to do next

Group the suggestions, check volume and difficulty, and map each group to a page. Product-style suggestions belong on product pages; "how to" ones on guides.

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