Frequently asked questions
Answers to the questions people ask most.
Common questions
Short answers to common questions.
Is there a free plan?
Yes. Every new account starts on the free plan with some credits, one project and a few tracked keywords, so you can try site audits, rank tracking and research before paying. The free SEO and developer tools are open to everyone.
How often are rankings updated?
Every tracked keyword is checked once a day. You can also press Check now on the rank tracking page to check keywords that are due.
Why is my position different from what I see in my browser?
Search results change with location, language, device, search history and time. Our checks use the country and device in your project settings and are not personalised, so they show what a typical new searcher sees. Small differences are normal.
Are search volumes exact?
Volumes from the own engine are estimates shown as a range with a confidence label. When the site uses a keyword data provider, its monthly numbers are shown. Either way, use volumes to compare keywords rather than as exact counts.
Do cached reports cost credits?
No. When the same report was made recently, you get the saved result for free. The report shows "cached result" under the table.
Can I audit a site I do not own?
Yes, the audit reads public pages like a search engine does and respects robots.txt. Please be considerate: choose a sensible number of pages for sites that are not yours.
How many pages can an audit crawl?
The limit for one audit is set by your plan and shown on the Site audit page and under Plan & credits. You choose up to that limit each time you start an audit.
What happens when my credits run out?
Reports that need credits are refused with a message, and nothing is charged. Your projects, audits and history stay available. Credits come back at your next refill date, or straight away when you upgrade or renew.
Can I track rankings on mobile?
Yes. Set the project's device to Mobile in its settings. Rankings for that project are then checked as a mobile search.
What does ">100" mean in rank tracking?
It means your domain did not appear in the search results that were checked for that keyword. Keep improving the page, and track some easier, more specific keywords as well.
Is my data shared with other users?
Your projects, audits, tracked keywords and saved lists are visible only to you (and to the site's administrators). Public facts such as search results and links may be cached and reused to answer other people's reports faster.
How do I delete a project?
Open the project and use Delete at the bottom of the overview. This removes its audits, tracked keywords and ranking history and cannot be undone. Export anything you want to keep first.